Players Network, Inc. | Stock Symbol: PNTV | +1 844.311.7688|info@playersnetwork.com

Players Network Media and Technology Report

Players Network Media and Technology Report

Published 11-28-17

Overview:

Players Network has published this in-depth report for the purpose of educating its current and future shareholders, investors and partners about the media side of PNTV’s business. This report discusses how the company’s new breakthrough Proprietary Media Technology Platform positions it for future success. It also outlines how combining the company’s Proprietary Media Technology and Cannabis Lifestyle Brand through its “WeedTV” Media Platform will enable PNTV to dominate the marijuana advertising and media market. This will serve as a template for creating other Niche Lifestyle Vertical Networks.

 

PNTV is the parent company of Green Leaf Farms, a state licensed cannabis grower and product producer for the Las Vegas and Nevada medical and recreational marijuana market.   While the company is excited about the financial potential of its subsidiary in the bourgeoning legalized marijuana industry, it believes there is even more value and a greater financial upside in the deployment, usage and licensing of its proprietary Technology Platform and Media Properties, especially “WeedTV”.

 

Compare the marijuana industry to the California Gold Rush. A few miners hit it big, but the ones who really struck it rich provided the picks, shovels and other supplies. Perhaps the best example is Levi Straus. While we fully expect Green Leaf Farms to be one of those that “hit it big”, the true Gold Mine is PNTV’s Proprietary Technology and Media Properties such as “WeedTV” that position PNTV to “strike it rich” as the “Levi Straus of the Marijuana Rush”.

 

This report is intended to speak in the language of media investment professionals who have a basic understanding of the challenges and opportunities growing and monetizing a Media Business.

 

Now on the Company’s 25th Year Anniversary, Founder and Media Lifestyle Visionary, Mark Bradley, recounts the evolution of PNTV.

 

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At its height, five years ago, PNTV’s “Vegas On Demand” Network delivered over 650 million videos distributed in 104 million homes, in addition to Broadband Internet video. “Vegas on Demand” was created to support the marketing efforts of the multibillion-dollar gaming and hospitality industry. “Vegas On Demand” gained popularity and distribution on virtually every major public company cable network, OTT and Satellite platforms including, but not limited to, Comcast, DirecTV, Dish, AT&T U-verse, Verizon Fios, HULU and Google Video.

Five years ago “Vegas On Demand” viewership numbers were considered large for those times and while substantial, are less relevant based on today’s media measurements with even shorter form content and more VOD platform options as will be detailed below.

At that time, I heard from investors and media analysts that Players Network had become the definitive leader of the “Gaming Entertainment Lifestyle” category. I was able to attract top talent to the company including Michael Berk, Creator and Executive Producer of Baywatch, and writer/producer of more than twenty movies including award-winning Soul Surfer, and Andy Orgel, member of the founding, start-up teams of MTV, A&E, Nickelodeon, The Movie Channel and The Box Music Network. Their enormous successes in entertainment and media network startups, combined with my expertise in the start-up of “Vegas On Demand” and “The Real Estate Broadcast Network”, made a powerful team. I’m delighted to have brought that team together again, to build another disruptive media brand, in the exploding Cannabis Lifestyle category, with “WeedTV.”

The Medical and Recreational Marijuana Industries are growing by billions in revenue per year, while helping bail out the educational systems in many states that have adopted its legalization.

To quote Andy Orgel, “The opportunity today for “WeedTV” is even greater than MTV had in the 80’s when the heart of the industry was only five billion annually. “WeedTV” has the same cool lifestyle vibe, enthusiasm and market timing with the public that existed then, except the Legal Marijuana industry has already surpassed twelve billion. And while cable TV was not interactive, the internet is, making monetization of the Marijuana Lifestyle a much more valuable business model than traditional advertising ever was”

WeedTV’s” strategy is to use PNTV’s wholly-owned, customized hybrid micro-casting platform to integrate high-quality recreational and medical marijuana content, category and general brand sponsors, cannabis lifestyle talent and influencers, to provide a high level of activation and interactivity of its audiences and millions of social media followers. During the past year the company has developed and created hundreds of episodes of original cannabis-related content. In addition, the company has added co-productions and acquired programs to its lineup; established relationships with talent and influencers representing over ten million followers; and begun its sponsorship outreach to cannabis market brands and big-name, general brands.

To get a better perspective on PNTV’s future, it can be beneficial to understand the company’s history; the legacy and value of its “Vegas On Demand” asset, and the long-term value of the technology platform to be deployed for “WeedTV” in the first quarter of 2018. Management believes this platform will be an industry game changer, and the solid foundation for accelerated growth of PNTV both in and out of the Cannabis sector.

PNTV’s History

Players Network TV launched in 1997, when the gaming industry began referring to gamblers as “Players.” At the time, the casino industry was highly controversial and gambling was only legal in Las Vegas and Atlantic City. The term “gaming” was used as a way to soften the industry and make gambling more acceptable. PNTV created a number of firsts in gaming, technology, and distribution systems.

Players Network operated the first private network broadcast in casino resorts. This private network carried casino and Vegas information as well as teaching guests how to play slots and various casino games. It was originally broadcast on VHS tape that ran in a loop. In 1993, PNTV replaced videotape with file servers – highly innovative at the time.

Each of these servers, produced by Seachange International, was the size of a refrigerator, weighed 427 pounds and housed a 4 x 9 gigabit hard drive capable of storing only 2.5 hours of MPEG 2 video content. Players Network’s in-room gaming network became the world’s first tape-free digital television network. Within a year, almost every major cable and broadcast network fully automated their systems, converting their tape-based playback to what PNTV was first to innovate – a fully digital system.

Players Network knew the attention span of its Vegas audience was short being that most were in Vegas on vacation and had many entertainment options. Visitors were not there to watch Television, but rather to gain information and insider tips on what to do while in town. So the company produced short, 2 to 5 minute shows that carried calls-to-action to play casino games, see a show, or eat at a restaurant. Again, this innovative short-form programming combined branded entertainment twenty years before short-form and branded content became a preferred way to monetize content.

In 1996, the company did its first Live Webcast from the World Gaming Congress and Expo. At the time streaming video was only a year old and was delivered at a then cutting edge nine frames per second with a video image the size of a postcard. The company went on to broadcast over twenty live events with a potential broadband audience under 1 million subscribers.

In 2004, already a pioneer in digital, short form, branded entertainment programming, and streaming video, Players Network was approached by Comcast CMCSA’s to provide content for Comcast’s new server-based Video On Demand (VOD) platform, “Select ON Demand” digital VOD platform (now renamed “XFINITY”). PNTV’s “Players Network VOD Channel” ran on Comcast Cable from April 2004 through November 2015.

Capitalizing on the “Vegas” brand, the company rebranded “Players Network” to “Vegas On Demand”. Comcast and Player’s Network signed a long-term, 10-year contract, unheard of at the time for a new network. We believe “Vegas On Demand” was the first independently owned VOD network on Comcast’s cable system.

The performance of PNTV’s Vegas Gaming and Lifestyle Network was consistently analyzed by Rentrak, a third party analytics service that Comcast used to measure viewership. Analysis included number of views per market, length of time a customer spent on each program, and how many times they viewed the network each month, among other data points. Rentrak’s data revealed that “Vegas On Demand” consistently out-performed most digital cable VOD networks and ranked in the top 12% of over 400 well known cable channels in Comcast’s millions of digital cable homes.

“Vegas on Demand” signed the 3rd video content distribution agreement with Google, for the new Google video platform that existed long before Google acquired YouTube. “Vegas on Demand” went on to gain distribution on virtually every major cable network, OTT and satellite platforms including, but not limited to, DirecTV, Dish Network, AT&T U-verse, Verizon Fios, and HULU, when all these companies were starting out in digital VOD programming. PNTV’s VOD channel distribution was then available in over 104 million homes and its original Vegas programming delivered over 650 million videos.

PNTV had built a successful VOD network, with a great internationally recognized brand name, massive distribution, and millions of videos views. So what could go wrong?

VOD in general, and Comcast specifically, was growing so fast that management initially involved in launching the channel was promoted or reassigned to different jobs, and non-company-owned channels like “Vegas On Demand”, and third-party companies like PNTV that took all the upfront risk, investing millions in content, got lost in the shuffle. That eventually left us no alternative but to mothball “VegasOnDemand” and file suit against Comcast.

The Law Suit

In January 2014, Players Network filed a $150 million lawsuit against the media giant, Comcast. As can be read in the public complaint there were twelve counts. The company filed its complaint after investing millions in creating the popular “Vegas On Demand” network, yet not receiving the marketing and sponsorship support to which it believed Comcast had agreed in order for PNTV to generate sufficient revenue.

Shuttering “Vegas On Demand” was not all related to Comcast. As anyone who has experienced it knows, first to market and pioneering an industry carries huge risk. There was no track record or data for advertising agencies to recommend VOD to their clients. The technology was clunky and hard to navigate for most cable viewers. And while today it’s become the norm and much easier to access content, at that time consumers were not yet acclimated to watching television content On Demand.

On November 20th, 2017, the company announced it had prevailed in it’s lawsuit against Comcast. The out-of-court settlement with Comcast is under a confidentiality agreement that puts an end to this dispute over Players Network’s “Vegas On Demand Television Network.”

The Future of “Vegas On Demand”

As media insiders will recognize, VOD has finally come of age and the time to monetize “On Demand Programming”, especially on the Internet, is now. While much of “Vegas On Demand’s” extensive library is timeless, management determined enough was not that the best strategy for the company and its shareholders was to launch its newly-developed “Proprietary Media Technology Platform” with “WeedTV”.   Consequently, over the past year the company invested in the creation of hundreds of hours of fresh, original programming in preparation for the launch of “WeedTV”. Development of fresh content and advertiser relationships for “Vegas On Demand” are currently underway with a relaunch scheduled for later in 2018.

Review of the Media Industry

Let me briefly review what has transpired over the past thirty years of media so you may better understand how we are approaching our business today.

Beginning about 2010, social media networks and reality television began to gain audience appeal and changed how consumers interact with media. Anyone with a video camera could start a YouTube channel. It was both a blessing and curse for the broadcast industry. The quality and production budgets of overall programming declined. Well know celebrities were replaced by no-name reality players. Anyone who wanted to could create their own reality show in a race to have the most Facebook friends and Twitter followers.

This began to fragment the market more significantly than when the 3 broadcast channels expanded to 30 analog cable channels; and then 400 digital channels; then 1,000 VOD channels; then to 10,000+ Broadband channels and hundreds of millions Facebook pages, Twitter feeds, Instagram, Snapchat… and on and on – Mobile. Smart Televisions. Tablets. Game Consoles. Computers and digital displays behind bathroom stall doors. When does it stop?

We live in a world of fragmented video noise and daily media clutter. Yes, consumers are cutting their cable and dish cords by the millions and are consuming content on other devices. We are receiving live social media feeds by the minute through email, SMS messaging, and who knows, soon maybe telepathically…

Why are we forced to pay hundreds of dollars each month for cable, internet and satellite channels we don’t watch? Or why do we now have three or more email inboxes, regular mail, social media message, promotions. and more? Eliminating digital junk would free up more time.

Why do social media platforms have access to your friends, connections and followers, basically your entire network, but you do not? A company can reach viewers through social media platforms, but that only helps grow the social media networks, not the company. Unless the people in your network are your personal friends and business contacts, you don’t have any emails, phone numbers or credit card information. But, your social network has an entire database of your social contacts, friends, family and business relationships. We believe it’s time for businesses and consumers to own their own customers and relationships.

We believe media platforms such as HULU and Netflix are doing it right by using filters and suggestive programming and lowering media noise, while making it affordable to access thousands of titles through custom searches.

Our Solution: PNTV’S Proprietary Technology Platform

How does an advertiser, especially a local one with a limited budget and reach, deliver its message? How does a consumer interested in a particular lifestyle access relevant content without clutter? How can a traditional physical business extend itself in the virtual digital world and grab a larger market share?

Over the last four years PNTV has developed a wholly owned, Proprietary Media Technology Platform that answers these questions. This Platform combines years of experience in Digital Media, VOD, cable networks and programming development to create what we believe will become the future model upon which the media business is conducted. PNTV’s Platform can support media networks ranging from the formation of a new television network to how an independent social media influencer monetizes its audience. Our Proprietary Technology Platform ensures that advertisers and networks can communicate and deliver content to their targeted audiences. The Platform ensures audiences receive content, media, and uncluttered information either free, or pay only for what they want.

We will not reveal our specific market and technology approach to our business until next year when pending patents are in place and prior to launching our wholly-owned channels, “WeedTV” and “VegasOnDemand”.

When you go to “WeedTV.com” today it is only a placeholder of video and news feeds. Please don’t confuse this with what is coming soon in its next generation. The technology and business approach we are referring to is targeted for deployment in the first quarter of 2018 after we complete a number of provisional technology patents.

To better understand PNTVs business model of synergizing a physical business such as Green Leaf Farms and a digital business such as “WeedTV”, let me outline the characteristics of our model and technology.

For the consumer:

  • The ability to filter out unwanted video content
  • Receiving only desired connections and offers
  • Uncluttered selection of relevant content with a modern intuitive user interface
  • Premium vetted content, as well as user generated content
  • The ability to interact and engage as much or little as they wish with their peers
  • Accessible on any device.

For the network;

  • The ability to converge a physical business with digital extensions
  • Access its audience on a hyper-local, targeted basis
  • Built in marketing and branding tools
  • Ownership of its own customer database
  • knowing the individual lifestyle behavior of each customer
  • GEO target customers within regions and hyper-locality
  • assistance in building its database and analytical information
  • Content creation, management and distribution tools
  • Social Media marketing automation
  • An integrated virtual economy system imbedded in media applications
  • Extremely cost effective with a proven, quantifiable ROI
  • Integration into Realtime retail POS systems
  • Easy to use and manage

 

As discussed, initially this platform will be used for “WeedTV”, and then on the relaunch “VegasOnDemand”. It is our intention to then form strategic partnerships in other underserved lifestyle content categories. Those categories include, but are not limited to, pets, music, wellness, fitness, politics, and more. We believe our model addresses most, if not all the problems in today’s media climate while raising the bar for both user and professional based content, along with providing a cost effective way for business to reach and retain their audience and customers.

Players Network was pushed to reinvent itself, and it did. Our advanced technology will power “WeedTV.com” and work symbiotically vertically integrating with our brick and mortar business, Green Leaf Farms, to extend its business and brand. The expansion of our exciting, new platform will be exhilarating for anyone who has ever invested in, or is interested in media and technology. If that is you (or your business), we hope you’ll join us in rolling out this next generation of media.

Vertical Integration

Vertically intergrading a brick and mortar business using PNTV’s digital platform will enhance and streamline the way businesses communicate with their customers. This is truly a game changer. An entry level employee with a limited social media and digital background can use our tools and become as effective as a senior marketing and distribution expert at a fraction of the cost.

Once the company has fine-tuned its platform in the exploding cannabis sector it will expand to dozens of other vertical markets through partnerships with existing businesses in other underserved media categories. The upside is virtually unlimited.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

 

 


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About Player’s Network (PNTV)

Player’s Network is a diversified company operating in media and cannabis markets. PNTV owns approximately 89% of Green Leaf Farms Holdings, LLC (Green Leaf Farms), which holds cultivation and production license(s) awarded by the state of Nevada. The cultivation license enables Green Leaf Farms to grow marijuana and the production license enables them to create extracts which are used for cartridges, oils and edibles. WeedTV.com is developing the ultimate resource for the marijuana lifestyle within our media operations.

For more information please visit www.PlayersNetwork.com
Please visit our Investor Relations site https://ir.playersnetwork.com
Sign up for PNTV investor alerts: https://ir.playersnetwork.com/investor-alerts

 

About Green Leaf Farms Holding, LLC

Green Leaf Holdings, LLC (Green Leaf Farms) produces medical and recreational cannabis products. Green Leaf is located in North Las Vegas, Nevada on 2.3 acres in a state-of-the-art 27,000 sq. ft. facility. They have a seasoned team of professional growers and operators to manage the facility with proven best practices to ensure they have the highest quality products available.

About Marijuana Accelerator
Marijuana Accelerator is an ecosystem for the marijuana industry designed to connect entrepreneurs and investors to our network and develop partnerships. Marijuana Accelerator’s mission is to “identify and develop ventures in the marijuana industry.” Marijuana Accelerator is used to identify ventures focused on seed to sale solutions and new technology.

For more information please visit www.MarijuanaAccelerator.com

About WeedTV.com

WeedTV.com is a niche social network and lifestyle channel destination for the marijuana industry. WeedTV.com is launching the “go-to” source for information, entertainment, products and services for people who relate to the marijuana lifestyle and an active social community.

Please visit www.WeedTV.com to join our community.

 

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

Investor Inquiries:

Brett H. Pojunis, Director
Email: ir@playersnetwork.com
Office: 702.840.3272

 

European Media Inquiries:

Jeff Robinson
Email: jrobinson@playersnetwork.com
Office: 702.840.3298

 

Click here to view the original press release:

Players Network, Inc. Reaches Settlement Agreement of Its Lawsuit Against Comcast Corporation

LAS VEGAS, NV–(Marketwired – Nov 20, 2017) – Players Network, Inc. (OTCQB: PNTV), a diversified holding company, today announces it has reached an out of court settlement of its lawsuit against Comcast Corporation (NASDAQ: CMCSA). In early 2014 Players Network filed a complaint against CMCSA, which has been recently settled,…

2018-05-04T20:15:35+00:00

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