Legal marijuana’s main competitor is the black market. Because of the gray area in Nevada’s current cannabis laws, possession and consumption of recreational marijuana is legal for all adults 21 and older, but only medical patients can legally purchase marijuana until January 2018. This has pushed countless recreational users to obtain from dispensaries through straw purchases of marijuana, or to buy untested, uncertified marijuana from unlicensed dealers.
To counter the illegal trading and consumption of marijuana in Nevada, voters passed Question 2. This initiative legalizes the possession and use of recreational marijuana for adults 21 and over. Adults can begin buying recreational marijuana in January 2018 and interested business owners can apply for licenses as early as May 2017. One company already licensed to cultivate and produce marijuana is Green Leaf Farms Holdings, LLC (Green Leaf Farms), 86% of which is owned by the Player’s Network, Inc. (PNTV).
With Question 2 being passed, taxes and fees will first be used to pay for state and local implementation and enforcement, and all additional money will support K-12 education. The measure was endorsed by Law Enforcement Against Prohibition (LEAP), a nonprofit group of police, judges, prosecutors, and other criminal justice professionals committed to ending decades of failed marijuana policies that arguably do more harm than good to the public.
LEAP’s executive director, Maryland State Police Major Neill Franklin (Ret.), said in a press release: “Responsibly regulating marijuana will help to drive out the risky and untaxed illegal marijuana market – thus reducing the power of gangs and improving public safety for Nevada’s residents and law enforcement officers. Police will then be able to refocus valuable resources to help bring justice to victims of serious crimes.”
States like Colorado are taking the lead in decreasing the black market’s grip on the cannabis community. The Cannabis Business Times reported that Colorado’s Department of Agriculture awarded perfect scores on hundreds of samples of cannabis taken between Nov. 2016 and Jan. 2017. To celebrate, the Colorado Harvest Company is launching Operation TransparenC, a consumer and industry education effort that is intended to inspire consumer confidence in legal cannabis.
Colorado Harvest Company CEO Tim Cullen says “Our biggest competitor remains the black market. Honesty is what allows us to compete on a higher ground. Integrity is what sets us ahead of the competition.” Player’s Network CEO Mark Bradley completely agrees with Cullen on this issue. This is why Player’s Network-owned company Green Leaf Farms Holdings, LLC (Green Leaf Farms) is already actively working with Nevada state officials and with the Las Vegas Metropolitan Police Department to make sure Green Leaf Farms is in full compliance with state and local laws.
Green Leaf Farms is licensed for production and cultivation of marijuana for medicinal and recreational use. Now that Question 2 passed and marijuana has been legalized in Nevada, it’s important for Green Leaf Farms to pursue these partnerships with government and law enforcement agencies. Since most businesses won’t be licensed to sell recreational marijuana until October 2018, Green Leaf Farms will be in a position to take a leadership role in expanding the legal marijuana market in Nevada. Green Leaf Farms will also be supplying a huge demand from a growing consumer base.
Player’s Network and Green Leaf Farms will continue working with LEAP and with public officials and law enforcement agencies to ensure that all company products and practices comply with the law and increase legal marijuana’s positive reputation in the community.