Chairman & CEO
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Mark Bradley is the Chairman and CEO of Player’s Network, Inc. (PNTV).
Mark Bradley is a visionary that has been focused on the development of New Media Digital Lifestyle Channels, Technology, and Content Development. A pioneer of digital distribution, in the early 1990’s Bradley recognized the untapped market for Las Vegas Lifestyle Programming, and the transition to digital based delivery services, and the first person to replace videotape with the installation of a server-based TV channels inside Las Vegas hotel rooms.
In 1985, Bradley in his early 20’s created the first ever 24-hour real-estate television network that was broadcast in the San Fernando Valley, where the network showcased homes for sale and its success has survived over 30 years later and still running today. In 1993, Mark founded Players Network and took the company public as PNTV in 1998, and 96 audits later have remained a fully reporting company ever since. As CEO, he has been the driving force behind PNTV’s growth from Las Vegas In-Room Channel to National Cable Network available in nearly 104,000,000 homes on major cable TV distribution platforms.
In 2001 only a small percentage of the country had Broadband, yet Bradley understood that Internet Broadcasting was the business model of the future, so he launched a branded, Interactive Web Platform that distributed the first Live Webcasts from Las Vegas, including the four-day World Gaming Congress, and five-day World Series of Poker Lifestyle Show live from the Rio Hotel.
Under Bradley’s guidance, PNTV signed a precedent-setting ten-year Distribution and Partnership Agreement with Comcast Communications, and agreements with other top cable providers including AT&T, DirecTV, Verizon. With substantial knowledge in digital content delivery, Mark help develop broadband delivered video content and teamed up with Google on the new Google Video platform to launch on-demand programming, this was 2 years before Google acquired YouTube.
Mark also work with HULU on HULU’s first content launch, at the time HULU was the first Over the Top Television platform. These relationships were leveraged by creating and offering the company’s first network “Vegas On Demand”, a 24/7 Las Vegas Lifestyle Channel on these emerging Video on Demand platforms. Within a year, PNTV’s “Vegas On Demand” became one the highest viewed VOD Channels with over 365,000,000 videos viewed in over 104 million homes.
When industry revenue did not keep pace with PNTV’s rapid distribution growth and it was obvious that the content producer always received the short end of the revenues, and sometimes none with the early VOD and broadband business models. Bradley turned the company’s focus to the development of a new, innovative Enterprise Web-Based Platform to monetize viewership through the integration of Social Networks and Media – a turnkey solution that allows any lifestyle industry, brand or celebrity to reach their targeted consumers without relying on the over-saturated, traditional advertising and subscription business models. The concept was content equals commerce, with an innovative new business model focused on assisting small and medium business in developing their own network.
Players Network’s proprietary Enterprise Web-Based Platform can now be used to launch Digital Channels in literally thousands of different Lifestyle Categories. The first new channel PNTV has launched is “WeedTV”, a company-owned digital channel targeting the millions of enthusiastic consumers engaged in the enormous legalized Marijuana market.
In 2015 Mark Founded Green Leaf Farms, who obtained two licenses from the state of Nevada for cultivation and Production of Medical marijuana products and plans to open a 27,000-sq. ft. facility that will use the power of Weed TV as it marketing arm, creating the first fully integrated media and marijuana company.
Mark studied Television Production, Producing, Directing and Cinematography at Cal State Northridge and UCLA and ran and internship program at United Artist Cable Television.