To achieve our goal of creating and monetizing a new generation of Digital Lifestyle Networks, Players Network has created specialized divisions that offer content providers, publishers, sponsors and product manufacturers a powerful media and merchandising engine.
Technology
Content is King. Distribution is its Throne. Players Network has created a proprietary digital content, social networking, couponing and merchandising technology platform that can efficiently build, manage, distribute, market and monetize an unlimited number of branded digital networks in any lifestyle category. Based on a video’s subject matter, other rich content and visitor’s access, our platform intuitively connects them to a social network organized around their special interest where they can connect to industry insiders and have access relevant deals, discounts interactive contests and merchandise. These websites will be marketed through Players Network’s distribution platforms.
Multi Platform Distribution
Developing compelling branded and sponsored content is wasted without distribution. Players Network has amassed a large library of content, and an extensive, worldwide distribution pipeline on Television (Comcast, DirecTV, AT&T U-verse, Verizon FiOS) New Media (Hulu, Google Sites, YouTube, Blinkx), Internet (VegasOnDemand.tv) and Mobile platforms.
Branded Content and Events
Consumer brands and product manufacturers are constantly seeking new ways to reach their customers. Through researching brand marketing objectives and creating partnership opportunities we are able to connect brands and their products through events, sponsorships, sampling, cross-promotions, redemption programs and other promotional strategies to reach the target consumer. We create unique programs specific to each brand and/or have the ability to tie in brands to partnership opportunities that have already been established. In addition, we are able to provide video coverage, PR initiatives, television, new media and broadband distribution worldwide. Our experience has covered all brand categories from consumer products, automobiles, casino and resort properties, sporting events, restaurants, and retail establishments. Our team has successfully sold over $30 million in Branded Content ventures. We are experienced in brand marketing, sponsorship sales, event-marketing, cause-marketing, video production, webisodes, commercial production and content providers for television, new media and Internet.
Commerce
Players Network’s Video Player is a click away from its retail store. Not only can specific products displayed in videos be purchased, merchandise connected to a video’s lifestyle is aggregated and available for sale.
Our scalable eCommerce solution provide for an unlimited number of stores embedded into any and all of our Digital Lifestyle Networks. These stores contain all the features demanded by online buyers, including security, product recommendation engines, eGift certificates, continuity programs and more. To optimize sales, products are promoted in and along side content. Branded products from paid sponsors is featured and highlighted.
